Cooking up disruption: T-Cellular CEO John Legere marks two years of common cooking present ‘Sluggish Cooker Sunday’
T-Cellular CEO John Legere desires people to join their wi-fi service and for the previous couple of years has made his pitch in probably the most uncommon of locations, a weekly cooking present referred to as “Sluggish Cooker Sunday.”
To mark the 2nd anniversary of the present, Legere joined David Wasielewski, the managing accomplice of the favored Taiwanese dumpling chain Din Tai Fung, at their restaurant in Bellevue’s Lincoln Sq. to cook dinner up hen soup and dumplings.
The unconventional wi-fi exec spends about 10 minutes each Sunday, normally from his kitchen, the place he plugs T-Cellular, shares a crock pot recipe and solutions viewer questions on Fb Dwell. The reveals are low-tech, kitschy and irreverent, with antics like Legere spraying Pam cooking oil on the ground and doing what he calls the “Pam shuffle dance.”
The present has change into immensely common, with 2.three million common viewers weekly and even topping three million views for an episode that starred actress Kate Hudson. The present has additionally helped Legere amass greater than 5.7 million followers throughout Twitter, Fb, Periscope and Instagram.
“I exploit tons of various methods to speak to prospects, to speak to staff, get them enthusiastic about T-Cellular, however this has taken on a lifetime of its personal,” stated Legere. “I’m having a good time doing it, and prospects and staff adore it, and plenty of non-T-mobile prospects watch this after which go within the retailer.”
He’s additionally fairly sure that his rivals within the wi-fi trade have taken discover of the present. “Belief me. They hear about this as a result of their folks want that they had been nearer to staff and prospects,” stated Legere. “I don’t assume most CEOs as we speak can get out of their very own approach. They’ve acquired to painting a picture. I don’t assume they’re doing this.”
The self-proclaimed Un-CEO additionally teased that he could have a cookbook coming sooner or later. The potential title? “The Un-Cooker.”
In the event you’d wish to make the “dwelling model” of Din Tai Fung’s home hen soup from this week’s episode, right here is the recipe:
- 20 pcs hen
- 5-6 inexperienced onions, sliced into 2-inch items
- 5 slices ginger
- 64ozChicken Broth
- four tablespoons cooking wine
- Cook dinner on excessive for six hours within the sluggish cooker